Ministry Campaigns for Environmental Conservation at Java Jazz Festival 2022

In the light of climate change, the call for environmental preservation echoes worldwide. While large-scale efforts are crucial for significant changes, it is also essential to get creative in campaigning for the environment to truly reach people from different demographics.

In Indonesia, the Ministry of Environment and Forestry (KLHK) recently campaigned for environmental preservation at the international-scale music festival, Java Jazz Festival 2022.

An educational booth

Dubbed the largest jazz festival in the Southern Hemisphere, the annual Jakarta International Java Jazz Festival has attracted local and international attention throughout its 17 years run. This year’s Java Jazz Festival (JJF) was held from May 27-29 at Jakarta International Expo and headlined by award-winning American musician PJ Morton.

On the festival’s comeback after the COVID-19 pandemic hit, KLHK joined the festivities by campaigning for environmental preservation through a booth at the venue.

“Through the Java Jazz Festival 2022, KLHK wants to provide information to visitors related to environmental conservation efforts, such as reducing emissions from the forestry sector and land use, mangrove rehabilitation, wildlife conservation, law enforcement against wildlife crimes, and waste management,” said Nunu Anugrah, the Head of Public Relations Bureau of KLHK.

A campaign for the public

Java Jazz Festival 2022 celebrated the return of in-person music festivals, both for the musicians and the audience. Still, the pursuit of sustainability should not get lost among the festivities.

In the booth, the festival-goers could get information on environmental conservation, prizes, and merchandise. Not only that, but the booth also provided educational games on wild plants, ways to plant mangroves, and methods to sort waste. There were also AR-based educational facilities featuring protected wild plants and animals.

KLHK has been campaigning at the JJF under the banner of Less Waste More Jazz several times already. In 2019, they gave out stainless steel straws and reusable bags to the festival-goers. They also held an educational booth on social forestry and watershed rehabilitation. Incorporating a public campaign on climate change is a way for KLHK to raise public awareness.

More effort in progress

On a larger scale, KLHK is currently implementing an initiative called “Indonesia FoLU (Forestry and other Land Use) Net-Sink 2030” to accelerate the plan to reduce greenhouse gas emissions. In the end, there is not just one recipe to tackle climate change as easing Mother Earth’s burden requires efforts of varying degrees from all of us.

Source: The Ministry of Environment and Forestry

Editor: Nazalea Kusuma

Kresentia Madina

Reporter at Green Network Asia | Website | + posts

Madina is the Assistant Manager of Stakeholder Engagement at Green Network Asia. She holds a bachelor’s degree in English Studies from Universitas Indonesia. As part of the GNA In-House Team, she supports the organization's multi-stakeholder engagement across international organizations, governments, businesses, civil society, and grassroots communities through digital publications, events, capacity building, and research.